Local Business Listings

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin, captured in high resolution within a video verification … Read more

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin, a lease agreement that matched the county records … Read more

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. I stood on the wet concrete outside … Read more

I sit here in my office with the scent of peppermint and yellowed ledger paper thick in the air, watching the digital map of our town fluctuate like a fever dream. To the bureaucrats in California, a business is a string of numbers and a set of coordinates. To me, it is the heartbeat of … Read more

I look at the city through a 35mm lens. I see the cracks in the wet concrete and the faded signs that most people ignore. The digital map has cracks too; glitches where a business should be but isn’t. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked … Read more

I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. I can still smell the wet concrete … Read more

The smell of cold asphalt and diesel exhaust usually accompanies my morning rounds, a physical reminder that the world of local search is built on concrete and steel. When a client calls because their Google Business Profile has vanished, they are not just losing a digital listing. They are losing the dispatch system that keeps … Read more

Why your physical address is a liability I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This … Read more